Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. To prove it they often quote copywriting legends such as John Caplets, who pointed out “If the headline of an advertisement is poor, the best copywriter's in the world can't write copy that will sell the goods. They haven't a chance. Because if the headline is poor, the copy will not be read. And copy that is not read does not sell goods. On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy.” And David Ogilvy pointed out, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Wow. If the best copywriter's in the world need a good headline to sell their products, and if headlines account for eighty cents out of every dollar spent on an ad, I think it's safe to say that headlines are important for more details you can visit to www.killer-sales-letters.com But, in my estimation, the value of a well written headline goes far beyond that. Because a well written headline will not just sell your goods – it can also make you rich! Want proof? OK. Answer this question: “What do you get when you put a headline on a book?” Ever hear of a book with the title Men Are from Mars, Women Are from Venus? According to its publisher, Harper Collins, it's “the greatest selling relationship book of all time.”
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